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Speciality & Fine Food Fair 2021

Written by Andy Valentine


Posted on August 18 2021

It’s now less than a month to go before we’ll be walking the boards at this year’s Speciality & Fine Food Fair and we already feel like giddy kids with a lot of NEW news to share. 

We are fortunate to work with some fantastic customers across channels as diverse as Garden Centres, Indie Gift Shops, Hamper Companies, Cinemas and Theatres and high end Department Stores and their support over the last year has truly been incredible.  

It's been over 18 months since we've been able to get in front of our existing customers face-to-face and also meet potential new customers and we genuinely can't wait! 

As I’m sure most other exhibitors will echo, Lockdown has created an array of fresh challenges and opportunities for young, ‘finding their feet’ businesses like ours. Clearly some tough decisions needed to be made, but in all honesty that’s no bad thing because it’s always easier to tread water rather than swim against the current.

Lockdown gave us the ‘thinking time’ we needed to take a good long hard look at ourselves and determine what we want to be famous for and which battles aren’t worth fighting.
We’ve long suspected that a gaping flavour void existed somewhere between those brands championing ‘everyday,’ dependable flavours and those who focus on unduly fussy & finicky.
Our focus is hand-popped, small batches, specially selected ingredients, snacks and gifts that shout best-in-class meets quintessentially British. 
Although this is a Trade only event, the good news is our seasonal gifting ranges will start hitting stores from early September so watch this space! 

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