Back at Selfridges Birmingham 💛🍿

There are some places that always feel super special… and for us, Selfridges Birmingham is definitely one of them ✨

We’ve been so proud to work with Selfridges for many years, sharing our artisan, hand-popped popcorn across their shelves. From everyday snacking to gifting moments 🎁

So it felt pretty fantastic to be back at the Bullring recently, this time hosting a popcorn and Crunch Corn tasting event… and spreading a little popcorn happiness in person 🍿💛

There’s nothing quite like seeing people try your products for the first time. That moment of surprise when they get the crunch, the flavour, the “oh wow” reaction. It’s exactly why we love doing these events.

A huge thank you to Lucy Farrar, Ben S. and Nicla Azzariti for their continued support and for making the day happen. We’re so grateful 🫶

Because as much as we love being on shelf, we truly believe sampling is still one of the best ways to bring a brand to life. It’s where conversations happen, favourites are discovered, and those little moments turn into lasting customers.

And judging by the response… the popcorn (and Crunch Corn 🌽) went down very well indeed 👏

Here’s to more moments like this - sharing snacks, meeting customers, and spreading a bit of popcorn happiness wherever we go 🍿💛